Those Who Think Young

Those Who Think Young is a self-published zine with a focus on the different Pepsi signs in the Madison, Wisconsin area.

Those Who Think Young is a dive into both the iconic and overlooked places in the greater Madison, Wisconsin area using Pepsi signs as a proxy to investigate concepts such as the American Dream, desire, camaraderie, and isolation. Through the images, an attempt is made to answer the question of where these signs came from and why they are so prevalent; however the inevitable conclusion is that the signs are as much a part of the ecosystem of Madison and the surrounding areas as the locations that they are associated with.